Since the days of Sigmund Freud, people have tried to assess the relationship between the human mind and the stories we tell. More so when those stories are popular and/or passed down for generations. While the quality and content of the material may vary, there's no denying that the study of folk narrative and psychology is a rich field.
"Psychoanalysis and Folklore" (1930) Ernest Jones.
"Jungian Psychology and Its Uses in Folklore" (1969) by Carlos C. Drake.
A Psychiatric Study of Myths and Fairy Tales: Their Origin, Meaning, and Usefulness (1974) by Julius E. Heuscher.
"Psychology, Psychoanalysis, and Folklore" (1974) by David Hufford.
La Terra in Piazza (1975) by Alan Dundes and Alessandro Falassi.
The Hand Made Object and Its Maker (1975) by Michael Owen Jones.
"Language Differences" (1975) by Warren Ten Houten.
The Uses of Enchantment (1976) by Bruno Bettelheim.
"The Misuses of Enchantment: Controversies on the Significance of Fairy Tales" (1985) by Kay F. Stone.
The Japanese Psyche: Major Motifs in the Fairy Tales of Japan (1988) by Hayao Kawai.
Frogs and Snails and Feminist Tales: Preschool Children and Gender (1989) by Bronwyn Davies.
"The Structure and Interpretation of Fairy Tales Composed by Children" (1990) by Kristin Wardetzky.
“A Qualitative Study of the Perceived Impact of Fairy Tales on a Group of Women” (1995) by Rita J. Comtois.
The Interpretation of Fairy Tales (1996) by Marie-Louise von Franz.
The obvious limitation of this list is that the sources are all from before the 2000s. They don't account for the rise of the Internet, its effects on people, or how perception of fairy tales and other folklore genres have changed due to newer media (e.g., Frozen, 2013) and later scholarship. But it does provide an excellent overview of how the standards and practices have evolved (or not).
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